It won’t happen that a specific incident will convince people that Joe Public hotel reviews aren’t worth believing.
It will consist of individual experiences, revelations, Twitter, and other social networks that will disprove the truth that hotel reviews are honest.
The temptation for hotel owners to post fake reviews is one of the biggest problems with review sites. If a PR company approaches hotels and promises to get positive reviews, it can boost its ranking, which can be difficult for hotels to resist.
Review sites have the problem of having too many reviews. However, they don’t know how to verify if a review really is genuine.
This topic has been the subject of many articles and questions.
Arthur Frommer from Frommer travel guides has voiced concerns about this for ages; here is one of his articles about it http://bit.ly/cTt9ZL. Christopher Elliott is another champion for travelers’ rights. Here’s http://bit.ly/wWzuS.
They are well-respected in the travel industry, but it is not surprising that many people will soon realize this. Individuals in the past didn’t have any way to let anyone know what happened. Now they can post their complaints on Twitter or their social networks.
These reviews would still be valuable. Google now includes reviews from Twitter and other social networks in search results. There will be so many contradictory reviews about a hotel that you won’t know which one to believe.
Once you are in that position, you will want to find a trustworthy source. This won’t just be a review site. You never know; the expertise of a traditional travel agent might be the one people look to.
Source by Ronnie Rodney